Working at the Car Wash
The New Zealand band that rolled up their sleeves to find some new fans
I love learning about stories like this one! From @emperorsnight on instagram:
Emporers Night, a band of three brothers from New Zealand sold up everything they had to move to North America and pursue their music career at the end of 2019.
They waited out 2020 in Toronto before heading to Los Angeles in 2021. With live music venues still closed, they looked for other ways to spread the word about the band and decided to print up some old-school flyers.
I love this approach - the band didn’t just think about what they wanted people reading the flyer to do, they asked the question “what’s in it for them?”
The band started walking the streets of LA, delivering their twenty-five thousand flyers door to door. The idea was entertaining and intriguing enough for people to start sharing the flyer online and almost immediately the boys started getting requests to wash cars all over the city.
By mid-July they had washed 350 cars, a few motorbikes, an ice-cream truck…and a dog.
They found a way to connect with people in the city in a way that these people would remember. They’re not just making fans, they’re making friends.
The boys of Emperors Nights have used their car-wash campaign to connect with people in the industry, too. Their story has been featured in the news, on podcasts and radio shows and they’ve met with executives from The Grammys, Apple Music, Def Jam Records, Viacom and 42West PR.
I’ll let you check out the band’s post on instagram to watch the music video they filmed for free thanks to the people they met carwashing.
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